Water is Life and DDB New York have launched the “Hashtag Killer” campaign, in an attempt to eradicate the “first world problems” meme and draw attention to some ACTUAL problems.
A quick search of GiveWell and Charity Navigator don’t turn up much about Water Is Life as a charity, although the Better Business Bureau says they have not received any complaints about them. They’re probably okay as a charity if you’d like to donate; they seem to have developed a revolutionary portable water sanitizing straw, which is pretty badass.